Consumerism Essay Ielts Exam

IELTS Writing Task 2 Sample 1101 - Nowadays more and more people are having consumer goods

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Last Updated: Saturday, 29 April 2017 14:50
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IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:

Nowadays, more and more people are having consumer goods like refrigerators and washing machines.

Does this development bring more advantages than disadvantages?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.

Model Answer 1:
With the development of new technologies, people’s life is now more comfortable than it was in the past. In these days it is almost unimaginable that one modern household functions without refrigerators, washing machines, microwave oven, and other appliances. A rapid development of these technologies brings with itself a lot of advantages, but negatively effects these useful technological devices have on humans and environment could not be ignored.

With today’s available consumer goods, people do not have much trouble to keep their foods or clothes in the condition that will be useful for them in every occasion. Time spent in preparation of food, washing or ironing of clothes, is far less these days than it used to be in the past, and thanks to new technologies. Just hundred years ago it was unimaginable that you could keep your meats and other food items for months, to prepare some meals in just a couple of minutes or to wash a large number of clothes in just 30 minutes. That is the biggest advantage of these consumer goods, Modern people spend far less time in doing house chores than they used to. In this way, people can save time, and time is the most valuable aspect in the modern society.

But, on the other hand, use of appliances in such huge quantity brings with itself higher energy consumptions that lead to a higher environmental pollution all around the world. Since most of our energy is produced from the fossil fuels and coals, further increasing of energy consumption will lead to greater consumption of these non-renewable resources of energy which harm our environment. Even today the Earth is on the highest level of pollution in its history. So it is understandable why people warn on use and overuse of consumer goods.    

At the end, modern appliances are invented to make people’s life easier and they are successful in that, but the question is- 'what cost it will bound us to pay?' I am sure that in the future these consumer goods will be more energy efficient with lesser energy consumptions for their work, and that will still make the life of people easier and more convenient like they do today.

[Written by - Nenad Nikolic ]

Model Answer 2:
It is a fact that more families these days have electronic households such freezers, vacuum cleaner, hair dryer, room heater, water heater and laundry machines than ever before. This trend has some positive and negative aspects but I personally believe that it has more disadvantages than advantages and this is due to the environmental damage they cause.

It is noticed that the number of families that have consumer goods at their home has increased rapidly in the past few years. The main reason behind this trend is because of people’s busy lifestyle. They have less time to do their household activities and therefore they are relying on their electronic devices. For example, city people who are busy with their works are relying on their microwave oven and cooker for preparing their meals. The oven could be utilised for preparing instant food which would save some time for them. Therefore, some people believe that the existence of electronic household devices brings a lot of benefits for them.

On the other hand, another group of people believe that it is not a good trend because they think that these devices could have some negative effects on the human body. For instance, devices such as microwave ovens or refrigerators produce radiation that could result a serious threat to the human body. In such cases, the usage of microwave oven has triggered serious diseases such as tumour and cancer. Another example would be about the usage of CFC as it is used in electronic products such as air conditioner and freezer. Many people do not realise that the usage of CFC has a fatal effect on the environment, as it triggers global warming. No doubt the modern electronic devices that we use daily have made our life easier and brought many luxuries in our life but the damages those devices cause is a big threat in our existence.    

In conclusion, it is true that the number of people who own electronic household devices has grown significantly in the past few years. In spite of all the benefits, I personally believe that it has more drawbacks for our life, as these electronic products could have some serious effects on our body and the environment as well.

[Written by - Darwin Lesmana ]

IELTS Writing Task 2 Sample 100 - High sales of popular consumer goods reflect the power of advertising

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Last Updated: Wednesday, 06 September 2017 16:19
Written by IELTS Mentor
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IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.


Sample Answer 1:
Today, with a significant increase in the number of producers for various goods, not only do buyers have difficulty choosing favourable products but also competition between producers to persuade consumers has been become hard and serious. Therefore advertisements play a key role in today’s marketing and so some people believe that power of advertisements is the major incentive for the market growth of buying popular consumer products and necessary needs of buyers is not very important. I agree with this opinion to some extent but I think the main reason for these increase of sale is people’s necessity, not advertisements.

On the one hand, producers apply various methods to market their products for consumers. These days, if you see carefully around yourself, you will face tempting advertising slogan on a billboard on streets, on different types of media that surround you and want to induce you to choose their goods. Companies spend a lot of money advertising the products and they use celebrities and famous people to bring their favours into their stories. These methods have been successful in some cases, especially for affluent people who want to be in fashion and able to afford the luxurious goods such as houses, cars and jewellery. So this success is held in a limited circle.

On the other hand, an intensive growth of sales of people’s main consumer products is as a result of increasing their needs to them. The role of advertisement in this area is confined to help the buyer choose the best products and not persuade them to buy unnecessary goods. When it comes to vital goods of living,people whether rich or poor do not pay attention to advertising messages that how much or many of these goods they buy.

In conclusion, I think that is true the power of advertisement can make people buy their products but this power is limited to rich people and also unnecessary consumer goods so that the real needs of the society dictate the rate of sales.

(Submitted by Hesam Hajheidari)

Model Answer 2:
Nowadays millions of companies produce billions of products and the role of advertising is quite obvious. Ads help consumers to find the goods or services of their needs. However, do our needs grow equally fast as the number of products? Some market analysts insist modern commercials are not merely matchmakers of a product and a consumer but actively interfere with buyer’s desires, developing artificial needs.

Undoubtedly, advertisement guides people through the market, serves those who do not have time to learn differences between goods. These products are probably the same, but loyalty to a particular brand, formed by a commercial helps make a choice. When a person buys one mobile phone out of 50 models, he thinks he made his choice himself. But that was a commercial who told him about the features of this phone.

Nevertheless, ads not only inform us about new goods but force people to want them. This can be even useful, for example for someone who suffers from back pains and without commercials, he would never imagine there are new mattresses which could ease their pains.

Unfortunately, promoters now operate our minds more aggressively. Commercials no longer promote products, but lifestyles. They told us to purchase things just because they are fashionable or up to date with the image of a successful person. And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable.

Personally, I think that high sales of popular commodities are the result of new promotional technologies. The best illustration of that is that everyone now is concerned mostly about how a new mobile phone will reflect his personality, a new shirt – his image, or will a new car make colleagues feel jealous.

[ Source: Cambridge IELTS 6 ]

Sample Answer 3:
In this contemporary world, if the company wants to survive, they need income which can be brought by selling their goods. They use electronic media and newspapers as a medium of communication between them and consumers. It is also the responsibility of the consumers to think once or twice before buying the product for themselves. It is completely left to the customer opinion, as he has the right to choose. So, to some extent, I agree with the statement given in the question.

Firstly, from company’s perspective side who makes the commodity, products are advertised everywhere on roads using flexies, the internet and other electronic media. They try to entice the customer by using cine stars, actress, singers to advertise their product or by giving special offers, weekend offers etc, rather than highlighting the quality of the product. Sometimes they do not show the drawbacks of the commodity such as the material used, warranty, durability etc. Some sales websites such as Flipkart, Amazon, snapdeal, try to attract customers.

Secondly, from consumers’ perspective, customers have their own habits in buying the product. Only a few customers get attention towards product and their advertisement rather seeing the quality of the product and its Brand. Most of the customers do their own survey before buying items. Suppose if the person wants to buy a mobile, he compares the performance of the gadget with other gadgets, he takes ratings into consideration, experts view and from their opinion, he will buy the gadget. In addition to that, customers take the Brand into account and don't bother about any star acting in that advertisement.

In conclusion, it is neither possible to blame the customer nor the advertisement. Advertisements act as one way to communicate with customers and get their opinion. But it is also the responsibility of consumers before buying the product and think whether it is useful to them or not. If they have enough income, doesn’t mean they spend it lavishly, irrespective of that everybody has the freedom to think. So use it appropriately.

(Submitted by Vamshi)

 

Sample Answer 4:
Essay Topic: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Answer:
With the ever-present concern for advertising commercial, its impacts on purchase decisions of consumers have been much debated recently. While many are of the opinion that advertisements boost the sales of goods and it also renders customers to opt for the unnecessary things, others disagree. I partly agree with the former viewpoint due to two main reasons which are examined in this essay.

On the one hand, in the media, a product can be invested with great quality or feasible function. As a result, consumers tend to buy goods without enough consideration. This can be seen clearly that seniors are prone to attract the medicine with the especial function, therefore, they may buy its immediately after watching its advertising without the instruction from doctors. Thanks to advertising campaigns the revenue of various companies may increase rapidly.

On the other hand, regardless of whether adverts are launched, the sales of certain goods are more likely unalterable. For example, certain goods with the luxury brands may be sold with the constant percentage in many years. This is because the price of these goods is far too high for everybody to own them. In these cases, therefore, consumers without high income are fluctuated slightly by advertisements.

In conclusion, it is clear that adverts with numerous companies are the key to elevating the revenue but, few brands may be reversed. Customers are expected to take in consideration to opt for useful goods.

(Submitted by Vinhnt)

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