Digital Marketing Manager Cover Letter
Digital Marketing Managers oversee internet marketing campaigns from the program management process to the campaign’s execution. They are also typically required to provide direction to the other members of the marketing team, including the copywriter, web designer, and sales executives.
Along with your resume, your cover letter is one of the first things your prospective employer will see that will allow them to get to know you as a professional. It is important that your cover letter be friendly but professional, accurate, and contain correct usages of spelling and grammar.
Job descriptions for Digital Marketing Managers list responsibilities like:
- Managing social media efforts to include press releases, Facebook, Google+, Twitter, and LinkedIn
- Developing, creating, and executing strategic email campaigns in order to promote products, services and promotional offers
- Managing and tracking sales force leads and ongoing database development and maintenance through Salesforce.com
A sample cover letter for a Digital Marketing Manager which effectively conveys the skills and experience necessary to the position appears below. Also, be sure to check out our extensive Digital Marketing Manager resume samples.
Dear Ms. Eloise Meyer:
Having elevated the performance and profitability of diverse organizations through expert alignment of innovative marketing and advertising strategies, I am writing to offer your company more than 15 years of experience in creative development/leadership of promotional campaigns and creative marketing management. As a reputable and honored contributor to many top organizations, I am confident in my abilities to generate superior results for your company as Digital Marketing Manager.
A sample of key contributions includes:
- Optimized company image through high quality print, multi-media presentations, product packaging, web site design, educational literature, and marketing communication materials, expanding client base.
- Pioneered a communication strategy that propelled a product from inception to the highest selling graphics card on the market within 18 months.
- Spearheaded revenue growth from $4M to $40M+ worldwide through developing front-end communication strategies for the desktop publishing division.
- Increased overall response rate by 47% for a technology client through targeted branding and innovative marketing strategy for a library software product.
As a detail-oriented individual with a passion for excellence, I am adept at listening to client’s needs, then analyzing and implementing the best designed solution. I have devoted my career to developing winning marketing strategies, fostering brand recognition and growth while positively impacting businesses and communities.
Please accept this letter and enclosed resume as an introduction to my skills and background. For a more detailed presentation of my offerings, feel free to contact me at your earliest convenience to schedule a conference. Thank you in advance for your consideration, and I look forward to our conversation.
Two-thirds of hiring managers reject applicants based on what’s written in their cover letter, according to a study by Zip Recruiter. You see, first impressions certainly count.
Imagine you’re a digital recruiter. It’s been a hell of a day – deadlines are looming ever closer, meetings have over-run and your inbox is flooding. Boom – another impersonal cover letter arrives – unresearched, uninspired and all round annoying. It’s a giant no. And so is the candidate.
Want to avoid being that person that makes your potential employer reach for a Panadol? We provide 6 tips on how to create a digital marketing cover letter that begs to be read, remembered and recommended.
You’ve Got One Page to Achieve the Following:
- Get employers intrigued.
- Demonstrate your interest in the role and their company.
- Showcase who you are and how you “fit.”
- Make them smile and pick up the phone.
We’ll show you how to achieve all four objectives below…
Speak the Lingo
If your potential employer is looking for energy and inspiration make sure you give it to them in heaps in your cover letter. Yes, that’s right – you need to match the tone, learn the lingo, get down with the company speak. Modern cover letters need not be boring, stilted and corporate, especially if you’re looking to work in a fun and creative environment.
If you look closely enough you’ll find hints of your potential employer’s culture. Highlight the words used in the role description and don’t be scared to steal a few – if they say ‘awesome’ so do you. However, it’s important not to go overkill on this and risk sounding fake – make sure your natural voice shines through too (if you’re a good fit, your language should merge with theirs nicely).
Showcase the “Fit”
Each cover letter you write should showcase how you simply “fit” this role and organisation. Tailoring your cover letter doesn’t just mean addressing your letter to the relevant person in the organisation (although you should absolutely do this). It’s about crafting your entire body to address the needs and desires of your potential employer. Get to the heart of the matter by – 1. telling them why you want to work for them and 2. telling them why they should pick you.
You should also demonstrate your value proposition – this means addressing the role description, the company and the culture and showing how you uniquely “fit”. Create parallels between what you do, what the company does and what the role description requires. For example, if they’re looking for a creative and results-driven ‘Content Executive’, you can offer an example of the campaign concepts you’ve created that have generated leads and/or sales.
Open With Clarity
Get to the point already. The first line should introduce you and your intent (to get the job). The first paragraph? It needs to immediately address why you’re the perfect candidate to fit the role in question. Here’s a hot tip: before you begin writing, read through the job specification again and highlight the most important points.
How? Look for repeated phrases, synonyms and ‘Required Skills’ to find the core component your potential employer is searching for. If they’re looking for “an analytical mind”, for example, you should portray your passion for numbers and strategy within the first line or two. Your first paragraph is also a great place to convey the years of experience you have in your industry (especially if the number is rather impressive).
Offer More Than Your CV
If you’ve created the digital marketing CV of every recruiters’ dreams your’s will be formatted beautifully and full of metrics, timelines and streamlined achievements. Well, your cover letter is your one and only chance to flesh out these perfectly formed bullet points and add more depth to your personal story.
Say, for example, your CV says you increased your company’s leads by 30% in a single quarter. You can explain how you managed a team to achieve this metric, the tactics you employed and the obstacles you overcame. This will give your potential employer insight into your “softer skills” like motivation, tenacity and team playing. It’s often these so called “soft skills” that can make the difference between you landing the job and getting overlooked by a more adaptable candidate.
Close With a Call to Action
How you close your cover letter is every bit as important as how you open it. Your closing paragraph has three purposes: 1. to restate your enthusiasm for the role and how you believe you’re a good fit. 2. To re-communicate the value you can bring to the role and the company. 3. To provide a clear and confident call to action about how your potential employer should get in touch.
Don’t forget to sign up to our Digital Careers Postgraduate. The average digital marketing manager in Dublin earns €68,000 –find out how you can too.
Zara is the Digital Marketing Institute's Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.@dmigroup